insights @ established. - navigating the brand licensing landscape (4)
01 Oct 2024
Blaupunkt celebrates centenary on-track with United Autosports and McLaren
The iconic Blaupunkt brand is returning triumphantly to motorsport, partnering with McLaren Automotive and United Autosports in the prestigious 2024 FIA World Endurance Championship.
16 Jun 2025
How a Thomson Brand Licensee Turned a Product Launch Into Market Visibility Through Collaborative Execution
16 Jun 2025
NORDMENDE 2025: A Strategic Execution Benchmark
16 Jun 2025
Hana Industries Invests Heavily in Blaupunkt to Accelerate Category Growth in Korea
23 Apr 2025
Blaupunkt’s Retail Presence Accelerates in the UAE
03 Apr 2025
Why Blaupunkt Is Back on the Track—And What That Means for the Brand
27 Mar 2025
Blaupunkt at AWE 2025—A Brand Licensing Success in China
03 Feb 2025
RCA’s Market Power: Innovation, Media Buzz & Momentum at CES 2025
03 Feb 2025
Thomson at CES 2025: A Breakthrough Moment in North America
03 Feb 2025