RCA

01 WHY established.inc?

Licensing a Brand Flexibility for Licensees CE Expertise

03

02 PARTNERING WITH RCA

Key Product Categories 07

03 LICENSEE

Licensee Onboarding Overview Brand Protection

ONBOARDING

Product Life Cycle Leadership Contact

LICENSING WITH established.inc

001 LICENSING A BRAND

002 FLEXIBILITY FOR LICENSEES

003 CE EXPERTISE

LICENSING A BRAND

It’s more than just sticking someone else’s logo on your product for a fee. It’s an honor and a responsibility to live up to a set of principles.

And you’ll get back so much more than you put in.

You’ll operate as the brand, learn to walk and talk like the brand, and come to enjoy all the productivity that the associated recognition provides.

As far as anyone else knows, you are the brand.

LET AN established.inc BRAND TAKE YOUR PRODUCTS TO NEW

Imagine if you could fly under the banner of a trusted global brand, one that has proven itself time and time again for over a century, in the biggest moments on the American stage.

You’ll gain peace of mind with an established.inc brand.

HEIGHTS
LANDS
HOMES
SCREENS
AIRWAVES
EARS
EYES
PEOPLE
FAMILIES
GENERATIONS
CONSUMERS.

FLEXIBILITY FOR LICENSEES

YOU’RE IN CONTROL

Keep your trademarks.

Retain control of product design, manufacturing, distribution, pricing and sales.

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The established.inc brand team is available with hands on support through the onboarding process, and with always-ready guidance the rest of the way.

Contracts are likely renewed for active and performing licensees.

FOR LICENSEE and performing licensees.

With robust monitoring and legal protection, you will feel safe from counterfeiting.

You can reduce your go-to-market costs and benefit from built-in market awareness. With dedication to the charters and high standards of the name you carry, you can get back to the business of your business.

YEARS ON AVERAGE FOR LICENSEE RELATIONSHIPS

CE LICENSING

With its stable of premiere brands, established.inc is the top-ranking licensor of consumer electronics worldwide. RCA is primarily responsible for that output.

PARTNERING WITH RCA

001 RCA - LEGACY

002 A CENTURY OF INNOVATION

003 RCA - COMPETITIVE ADVANTAGES

004 KEY PERFORMANCE INDICATORS

005 KEY PRODUCT CATEGORIES

006 EXPANSION CATEGORIES

007 MAINTAINING BRAND VALUE

008 PARTNER SUPPORT

009 BRAND PRESENCE

transmission

A human innovation that helps us make contact.

It’s the technological reward for our existence, for curiosity, and the will to push forward.

RCA is an original pioneer in the business of transmission, beaming out for over a century.

Nipper and Chipper, RCA’s mascots, are together one of the most recognizable brand icons the world over.

They show the audience the brand is listening and add warmth and humanity to brand communications.

AN AMERICAN BRAND

America is the land of opportunity and a driver of innovation.

RCA exemplifies that spirit of progress and continues its legacy of achievement from laboratory to living room.

From the advent of commercial radio to the ever-expanding universe of color television, to NASA’s moon missions and beyond; few brands are as integral to the fabric of American culture as RCA.

APOLLO MISSIONS

Trusted when it counts.

When you pack for the moon, you only bring equipment you can rely on. That’s why NASA turned to RCA for their precision electronics.

RCA BUILDING

For over 100 years, RCA has brought people closer together through the art and science of shared experience.

The original RCA building is a monument to that occupation.

A CENTURY OF INNOVATION.

19191926193919541957

RCA Founded.

RCA debuts first black and white TV at the World’s Fair, which will be sold to the public.

RCA partners with GE to create NBC.

World’s first consumer color TV.

RCA Studios open. Elvis, Dolly Parton, and Roy Orbison record there.

1958196419681971199620142019

RCA launches SCORE, the first communications satellite.

RCA develops the first cameras used on Ranger 7 to take high-res pictures on the moon.

First RCA monochrome camera went to the moon.

RCA Invents the first LCD Screen.

Partnering with Direct TV, RCA demonstrated the first satellite TV at CES.

The first RCA color TV camera on the moon.

Offers the first widescreen TV with no top set receiver.

RCA Introduces HD LED TVs and smartphones.

RCA Celebrates 100 years

DESIGN

HERITAGE

In moments big and small, RCA has touched our lives in countless ways.

Its enduring cultural legacy is a testament to its rich design history.

COMPETITIVE ADVANTAGES

RCA is one of the most recognizable American brands in the consumer electronics space. In fact, RCA is one of the most recognizable brands period, which gives you the ability to explore many related product categories.

BRAND AWARENESS

RCA is recognized around the world.

*based on happydemics global brand awareness study

BRAND RECOGNITION & CUSTOMER LOYALTY

RCA brand has been recognized as one of America’s Best Home and Garden Brands 2023 in multiple categories (Mini Refrigerators, Upright Freezers, Smart TVs) by Newsweek and Statista. Brands were identified via online reviews and ratings based on nine product-specific aspects: Performance, Convenience, Experience, Value for Money, Quality, Design, Service, Safety, and Set-Up.

KPIs

With over a hundred years in business, we have the numbers to back up our reputation.

YEARS OF BRAND LEGACY 100+
COUNTRIES OF OPERATION 30+
BRAND AWARENESS IN TV CATEGORY (US) 65%
103M
DIGITAL IMPRESSIONS (Q4 2022) PRODUCTS 500+
UNITS

65% BRAND AWARENESS IN TV CATEGORY (US)

8M

NET SALES (USD)

100+ YEARS OF BRAND LEGACY

470M NET SALES (USD)

PRODUCT CATEGORIES 30+ COUNTRIES OF OPERATION 20 PRODUCT CATEGORIES
470M
20
11
CURRENT LICENSEES

COMPETITIVE ANALYSIS

KEY PRODUCT CATEGORIES

TELEVISION

COMPUTING

HOME APPLIANCES

TELEPHONE

HOME AUTOMATION

EXPANSION CATEGORIES

SOUNDBARS
HEADPHONES
WIRELESS SPEAKERS
VINYL RECORD PLAYERS
CAR AUDIO

PERSONAL TRANSPORTATION
E-BIKES
E-SCOOTERS
ACCESSORIES

HEALTH & FITNESS
FITNESS TRACKERS
HOME EXERCISE
PERSONAL CARE

TOOLS, HOME & GARDEN
PORTABLE TOOLS
BENCH TOOLS
LAWN CARE

HOME ENERGY SOLUTIONS
GENERATORS
RESIDENTIAL SOLAR
EV CHARGING

HOW RCA MAINTAINS BRAND VALUE

BRAND LEGACY
CORE ASSETS INCLUDING CHARTERS AND TEMPLATES
ONE UNIFIED BRAND EXPERIENCE

MARKETING & DIGITAL

Comprehensive guidelines ensure a cohesive look and feel across all categories.

Whether you’re speaking to retailers or packaging your products to ship, clear guidelines will help you proceed with confidence.

TRADE SHOWS
WEBSITE & ECOMMERCE
PRESS RELATIONS
ADVERTISING CAMPAIGNS
SOCIAL MEDIA

CREATIVE SUPPORT

A central marketing strategy and strict visual guidelines provide a clear point of view, multiplying the impact of all brand communications.

QUALITY

QUALITY CONTROL
LICENSEE AND PRODUCT QUALIFICATION ASSESSMENTS
AFTER-SALES SUPPORT
QUALITY ASSURANCES

Quality checks maintain unified standards and help prevent drag on brand perception.

PARTNER SUPPORT

RCA EXPERTISE

A dedicated team with deep industry experience and a clear mandate to help licensees meet their high sales targets.

OPERATIONAL SUPPORT

DESIGN/WEB

Comprehensive guidelines.
Global brand portal for easy access to brand assets.

Clear design templates, brand and process manuals, logo and font packages, and other useful resources.

LEGAL

Protection from counterfeiters and other trademark infringement.

RETAIL

An extensive network of retailer relationships.
Communication guidance for retailer outreach.
Integrated customer support guidelines

WEBSITE & E-COMMERCE

A strong digital presence is vital for market engagement.

The RCA website promotes brand value by showcasing products through a singular lens.

SOCIAL MEDIA CHANNELS

With RCA’s social media channels extensive reach, licensees will benefit from the increase in brand awareness and positive brand sentiment.

LICENSEE ONBOARDING

INQUIRY

Prospective licensees contact the RCA sales team about a potential partnership.

LICENSEE QUALIFICATIONS CONTRACT NEGOTIATION

We will assess your business to ensure the partnership is a good fit.

BRAND PROTECTION

We provide immense support so that customers receive the quality RCA is known for.

PRODUCT LIFE CYCLE

LEADERSHIP

HALL O’DONELL CEO

TONY BOZZINI PRESIDENT

CLAIRE VILLENEUVE MANAGING DIRECTOR

MIKE PURCELL CFO

CONTACT

TONY BOZZINI PRESIDENT
tony@established.inc

ALEJANDRO NESSI DIRECTOR OF SALES & BUSINESS DEVELOPMENT - AMERICAS
alejandro@established.inc